Best Blogs on Web 2.0

Obviously, “K” is for Karen, and “N” is for Nicholas. With that…

N: Well, first off congratulations. Resident Evil 5 was a big hit. It sold something like 4 million copies.

K: That’s what I hear!

N: Excellent. But before we get into the game, I just wanted to bring up something I saw on your bio. It says here you’re known for your circus skills, and I just wanted to say how that awesome that is. And I wanted to ask, where do you study that? Because I don’t know if your average community college offers that type of training.

That success is due in no small part to PollDaddy’s acquisition by WordPress’s parent company Automattic last fall. Bloggers could embed PollDaddy into the WordPress blogs (as well as other popular blogging platforms) long before the acquisition, but now PollDaddy is also being included as a feature on WordPress.com, Automattic’s premium hosted blogging platform — and home to over 8 million blogs — that appeals to users who don’t want to deal with having to set up their own blog install. In other words, PollDaddy is now accessible to a much broader audience.

If I open up an email and see it filled with paragraphs of information, guaranteed my eyes are going to glaze over. Certainly sometimes it’s an important message that I do need to read, but most of the time it’s just a core message filled with paragraphs of bloat. I don’t want or need the bloat, I need the core message. And that’s why I love Twitter. You simply cannot go over 140 characters. And more often than you may imagine, that’s enough.

Now, on the face of it, plenty of people will disagree with me on that point. But think about it. In an age where we’re bombarded by tons of information, from multiple angles, all day long, there is something beautiful about brevity.

The good side is very good: thousands of layers of mostly needless middlemen and processes are being eliminated as journalists get a direct channel to their readers. And, because it’s a two way medium, readers get that channel right back. And in the cases where the subject of an article has been wronged, the Web gives them powerful megaphones to fight back. In short, the more everyone has a voice, the more reporters are challenged to make sure they are right, because they will be called out.

Look at what happened with the plagiarism scandal around Chris Anderson’s new book. Anderson says it was a mistake around a change in how they were going to use citations, and I take him at his word. But it’s safe to say any author who’d considered borrowing heavily from Wikipedia won’t now. We like to think that we act virtuously because of personal or professional pride, but nothing enforces those ethics like the real possibility of getting caught and hugely embarrassed.

But the bad side is also very bad. The elimination of those layers – typically fact checkers, editors, lawyers and just time to make sure a work is fully baked—also allows mistakes, lazy reporting, a dependence on rumors, and hot-headed, unfair treatment to subjects. Worse: The metrics around the Web make it crystal clear which kinds of stories drive the most traffic. That leads to salacious reporting for the sake of clicks and comments.

It’s easy to point the finger at blogs, especially by certain members of old media losing money quarter-after-quarter. (Cough, cough.) But this is not just a technology change as most corners of media are fighting for survival, it’s become a cultural change. And this week, I’ve been struck by two non-blog examples that reflect the tension.

Right about now most people reading this probably have guessed the example of salacious reporting and unfair treatment I’m driving at is Ben Mezrich’s new book on Facebook. I’ll say upfront I haven’t read it. Galleys have been very closely guarded. Once I do read it, if everything everyone who has read it has told me is wrong, I’ll apologize for what I’m about to say. But, on a professional level, I find the ethics behind this project disgusting.